Bluetooth Transparent Transmission
Bluetooth is a wireless technology standard used for exchanging data between electronic devices over short distances. One of the key features of Bluetooth is its ability to provide transparent transmission…
The Future of Bluetooth Beacons: 3 Key Trends to Watch
Bluetooth beacons have seen steadily growing adoption since their introduction in 2013. Let’s explore 3 key trends shaping the future of beacon tech in the years ahead. Integration With 5G…
Beyond Retail: Surprising New Applications for Bluetooth Beacons
Since their introduction almost a decade ago, Bluetooth beacons have often been pigeonholed as tools for retail marketing. However, creative companies are finding important new applications for beacon technology across…
Beyond Standard Beacons: Long-Range Bluetooth Devices Usher In New Applications
Standard Bluetooth beacons used for indoor positioning have ranges of about 50 meters. Now new long-range beacon technologies are emerging that extend well beyond conventional capabilities. Limitations of Standard Beacons…
Bluetooth Beacons vs. NFC Tags: Which Is Better for Connecting the Physical and Digital?
As companies seek to bridge the gap between physical and digital experiences, Bluetooth beacons and NFC tags are two leading technologies. How do these wireless solutions compare? Introducing Bluetooth Beacons…
Bluetooth Beacons vs. WiFi vs. GPS: A Comparison of Indoor Positioning Technologies
With growing demand for accurate indoor positioning, Bluetooth beacons have emerged as a leading solution. How do beacons compare to other technologies like WiFi and GPS? Bluetooth Beacons Bluetooth beacons…
Battle of the Bluetooth Beacon Protocols: Eddystone vs. iBeacon
Two main protocols dominate the Bluetooth beacon landscape - Eddystone from Google and iBeacon from Apple. Here is an overview of each protocol's capabilities and key differences that businesses should…
Securing Your Bluetooth Beacon Network: 5 Key Strategies
As businesses implement networks of Bluetooth beacons for indoor positioning and mobile engagement, security should be a top priority. Here are 5 best practices to keep your beacon infrastructure and…
How to Successfully Deploy Bluetooth Beacons in Your Venue
Bluetooth beacons can provide innovative interactive experiences for customers. However, successfully deploying beacons across large venues requires careful planning and execution. Here are best practices to consider for your beacon…
Bluetooth Beacons: Convenient Technology with Privacy Tradeoffs
Bluetooth beacons promise exciting new location-aware experiences for mobile app users. However, the convenience comes with inherent privacy tradeoffs that consumers should understand. What Are Bluetooth Beacons? Bluetooth beacons are…